This brand was born from the idea of creating perfect products to ensure perfect hair styling for photo sessions and fashion shows. It all began in the 70s when all rules were being broken, including those concerning look and hair styling. This was the first time in history when hair dressers could release their creativity and could let their imaginations run wild. They were not restricted by generally accepted social norms about hairstyles. This brand is the choice of the best hairdressers and stylists because it allows for effective and perfect hairstyle creation in every possible shape. Moreover, it does not weigh down your hair and is generally accepted by customers. There are three product lines in its range: FLOW (care – styling), FLAUNT (giving glow and gloss) and FORM (ensuring long lasting form) and a line basic care products, Foundation.