Proraso is an Italian cosmetics brand established in 1948 by Mr Piero Martelliego who introduced an innovative product to the Italian market – pre-shave cream for men. Shortly afterwards there also appeared a soap for shaving by this brand. The visual forms of cosmetics have changed over the years, but their content and composition have remained unchanged. Company’s mission is to stay true to its basic principles, i.e. the use of natural ingredients, continuous research into how they work and respecting brand’s tradition built over the years. In order to meet individual needs of each customer, the brand offers four color lines: green for all types of skin that has menthol smell, red for men with hard beard, white intended to care for sensitive skin, blue with universal spicy smell with undertones of fern, ambry and musk and yellow with softening properties with shea butter.