It is an Italian brand based in Milan which since the 1970s has been offering highly-professional tools for hairdressers, including hair dryers, diffusers and silencers. It is a perfect partner for hairdressers, but it also works great in domestic use. The products are ergonomic, modern and safe for hair. The dryers are efficient, quiet, can dry or style much faster and are also equipped with intelligent solutions e.g. ionising which has a beneficial effect on hair.