We can buy various beauty products that fulfil basic functions, but they lack spirit and there is no philosophy behind their production. We can also buy something whose manufacturer uses the cheapest and more aggressive chemical components. However, we can also purchase cosmetics that were created with gentleness, thought and deep care about the world we live in. The final approach is followed by Aveda which uses five thousand years of their Hindu experience in body and hair care for the production of their natural cosmetics. It is important to consider the human being as a whole, caring about body, heath and mood. This is the case with Aveda cosmetics, which are 100% natural, made only of ingredients coming from organic crops. The company is a member of the international coalition for responsible economy, uses green packages and cares about its employees. The company offers complex body care, hair care and styling as well as make-up products.